This program equips participants with the tools and
strategies to effectively engage with the media.
Participants will learn how to convey their organization’s
message clearly, manage challenging media questions, and
build productive relationships with journalists and media
outlets.
What sets this course apart is the integration of
neuroscience principles, providing participants with
insights into why certain communication methods evoke
specific reactions. From preparing for interviews to
mastering press interactions, participants will gain both
theoretical understanding and practical skills to navigate
media engagement confidently. By the end of this program,
participants will be equipped to amplify their organization's
public image and manage media relations effectively.
